Winner Winter Looks with Industrie Menswear
Industrie has become one of my most frequently recommended menswear brands for those who ask where's good to shop these days. Industrie in my eyes has matured and grown into menswear label that knows who they're designing for. Industrie has positioned themselves as the brand for the modern guy who wants a no fuss approach to being on trend and doing so without spending a fortune. And when you know who your making clothes for and what they value and desire, you're likely to get a better result.
What's amazed me since getting some hands on time with their range is the way in which they make their line of clothing extremely accessible and workable. They design and range with the vision of making it uncomplicated for guys to pull together looks. Getting guys to see beyond the one item, and how to make a handful of items span across a variety of complementary looks is arguably one of the biggest challenges in the men's category. And Industrie has a good handle on this. Whether you're in a pair of denim or chinos and throwing on a knit, a hoodie and overlaying a coat, or jacket it all looks great and it just works. And unlike some other brands who try to stand out by almost shouting at you through their designs, Industire's design ethic is focused on keeping it simple and paired back. There's no overt branding, just subtle hints of their identity through subtle tags or imprints on buttons. This helps create lasting pieces that have a street life well beyond seasonal trends, as graphical treatments are often the first to feel the judgement of changing trends.
I went into Industrie on High Street, with the idea of showcasing three different looks and working these around key Winter pieces like jackets, knits and denim and I came away with three massive bags full - enough to do about double the looks. So I've ended up with four key looks and I've changed out one piece here and there to give you a feel for how you can tweak the looks by simply replacing one element. Again that's the brilliance of Industrie, it's so easy to make one item work a variety of ways. You'll definitely get good wear out of the items you buy.
Get a look at the four key styles as we brace for Winter below.
I'd class this one as my weekend out-and-about style. Bottom-up I've got myself covered for the cold and wet climate. Wearing my denim Timberland boots from Platypus which are chunky, but hard out comfy. To really nail the Timberlands execution for weekend wear, I've worn them with a tailored pant, something that is more defined through the leg and in this case the military style pant which tapers down the leg. As I've said many times before Winter is excellent because I'm a fan of layering and I live in hoodies, as they're comfortable, warm and a good base layer. And if you're heading out for the evening and want to dress it up a touch, throw on a coat over the hoodie. The coat could easily be a jacket, bomber, or blazer too.
Also how sweet is my Johnny Bravo hairdo?
As you can probably tell this is a more elevated approach. It's typically modern office and evening out appropriate with the dark denim and white linen shirt combo crafting a crisp look. Tucking in the shirt is totally optional, but just be aware linen is quite maintenance heavy when it comes to creases so needs ironing constantly. The icing on the cake for this look is a very on-trend key piece - the suede bomber jacket that is flying off the racks and you can see why. Such a smart expression of a bomber that's fit for day and night wear. You may even notice that I've matched the sneakers fairly well by mirroring that deep dark blue from the jeans with the Nike tick. It's the smaller details that count.
I'm a collector of coats and jackets, hence why not only do I take up more than half of my shared wardrobe with the gf, I also occupy the spare room wardrobe too. Not even feeling guilty about it. While pulling together this look I knew I wanted a really cool cosy looking coat to go with a pair of damaged/distressed jeans. Don't be afraid of a few holes around your knees, they give you a bit of added attitude and if you match it with some other refined elements like a plaid shirt and coat you've got yourself a very hip style that'll get quite a few comments. You'll spot I've switched the coat for a jacket half way through to cover off how complementary the various pieces are. The jacket is a big hit this season, and even with the opposite sex, as I was in-store a couple were shopping for a Queenstown trip and the girl nabbed one for herself. Apparently loads of chicks love the Industrie offering so it's not an unusual happening.
Cosy and stylish was the theme for this look. The puffer and sweater work together so well to bring some volume and texture to the look, as well as much needed warmth. All topped off or bottomed off, with more denim as I really do live in denim across most days of the week (except when I'm at home on the weekends in my matching PJ set - will save this for another post soon). The overall look has quite an urban feel to it and that was our inspiration to capture the images in central Auckland with some building as the backdrop.
The amazing imagery you see in this spread have been captured and edited by local fashion photographer Tori Hayley. She's also a stylist and assists me by being my sounding board before we snap any photos. Do check out her work, she's a real talent and one to watch out for.
Thanks to Industrie and the High St team for helping me pull together the outfits and packing the huge 3 bags full of clothes. People must have thought I was on spending splurge. I wish.